PRSSA Protects Paradise Workshop
This is a flyer for the workshop for the PRSSA Protects Paradise Scholarship Competition with FINN Partners.
As part of the initiative to support fellow students in securing the PRSSA Protect Paradise Scholarship with FINN Partners, Alise co-led a comprehensive workshop focused on preparing attendees for the application process and providing insight into crafting a successful campaign. The theme for 2024 was promoting responsible tourism and environmental stewardship, emphasizing the importance of sustainable travel practices that protect natural resources and contribute to the well-being of communities.
Alise taught attendees the elements of a well-structured campaign brief and outlined how to effectively articulate a campaign’s mission, goals, and outcomes. The attendees were shown how to research and identify target audiences, develop compelling messaging, align it with the scholarship’s core values and criteria, and create an execution plan. It was a rewarding experience for her to see others gain clarity and motivation in pursuing the scholarship.
